Amazon declared that its largest-ever October shopping event was Prime Big Deal Days. With more Prime members shopping than in the previous year and taking advantage of early holiday discounts, the two-day event marked the beginning of the Christmas season with more sales and more products sold than any prior October shopping event. Across millions of discounts, Prime members globally saved over $1 billion, including on gifts and seasonal products.

Prime members received savings on a broad range of items from Dyson, Mattel, Levi's, and Apple, as well as savings on toys, fashion, gadgets, and beauty products. In addition, independent vendors reported more sales than on Prime Big Deal Days 2023 during the event.

During Prime Big Deal Days, members of the Prime membership utilised cutting-edge buying capabilities to locate gifts and merchandise that aligned with their preferences and requirements.

The Christmas discounts have begun, even if Prime Big Deal Days are over. Customers may find top brands, bargains, and trending goods at the Holiday Shop throughout the holiday season.

(Sources: businesswire.com)