Food delivery business Grubhub is now included in Amazon's Prime membership programme

Offering free Grubhub memberships to Prime members is an improvement that Amazon is making to the benefits of its membership, with the goal of enhancing the value of its $139-per-year loyalty programme.

In the past, Grubhub offered a one-year subscription to Prime subscribers, which included free delivery on purchases above $12. With the new agreement, which was unveiled on Thursday, Grubhub's meal delivery service will always be free for Prime subscribers.

Additionally, Grubhub orders can now be placed via the Amazon website and mobile app by non-Prime members.

Amazon purchased the rights to a 2% share in Grubhub, Just Eat Takeaway.com's U.S. subsidiary, in July 2022. Just Eat mentioned that if specific performance standards, including the quantity of new clients, are reached, Amazon's ownership may rise to 15%.

In order to draw and keep members, Amazon has continuously worked to enhance the perks offered by Prime, particularly in light of the increased competition from the loyalty programmes at Walmart and Target.

The programme offers movie streaming services, quick shipping, and cheap One Medical subscriptions in addition to Grubhub.

(Sources: investing.com, reuters.com)