OpenAI to Launch Groundbreaking AI Device by Late 2026

Sam Altman targets 100 million sales with new consumer tech aimed at redefining personal computing

OpenAI Sets Sights on Consumer Hardware

OpenAI plans to begin shipping a revolutionary AI-powered device by the end of 2026, according to CEO Sam Altman. Speaking to employees, Altman revealed ambitions to sell 100 million units of a new product designed to be as essential as smartphones or personal computers.

The move signals OpenAI’s intent to create a new category of consumer hardware—one that seamlessly integrates artificial intelligence into daily life.

A Collaboration with Apple’s Jony Ive

This ambitious plan follows OpenAI’s $6.5 billion acquisition of a company led by Jony Ive, the iconic designer behind many of Apple’s most successful products. Altman believes the deal could generate up to $1 trillion in value for OpenAI, according to a report from the Wall Street Journal.

The partnership between Altman and Ive is focused on building what they describe as a “third core device” after the smartphone and PC.

What Will the AI Device Look Like?

Details remain limited, but the planned device will reportedly:

• Not feature a screen
• Not be a smartphone or wearable
• Fit easily in a pocket or sit discreetly on a desk
• Be highly context-aware, capable of understanding the user’s environment and lifestyle

This minimalist, screen-free approach aims to challenge current norms in personal tech and offer a more seamless interaction between human and machine.

Challenges and Competition

AI devices have struggled to break into the mainstream so far. Start-ups such as Humane and Rabbit Inc.—both backed by Altman—have failed to gain widespread adoption, largely due to software and hardware limitations.

OpenAI is also operating under financial pressure. The company is burning through capital and does not expect to become profitable until 2029, based on previous reports.

Despite these challenges, a bespoke AI device may be OpenAI’s best route to connect directly with consumers, bypassing reliance on smartphones and browsers for software access.

A Strategic Shift Towards Hardware

This push into consumer devices marks a significant shift in OpenAI’s strategy. Until now, its services have been primarily browser-based or embedded within third-party platforms. By controlling both the hardware and software experience, OpenAI could redefine how users engage with artificial intelligence.

Altman’s vision is clear: to develop a device so intuitive and integral that it becomes as indispensable as the smartphone.

Final Thoughts

With a powerful partnership, bold vision, and huge sales target, OpenAI’s foray into hardware could mark the next major evolution in AI adoption. If successful, this device could reshape how we interact with technology in our everyday lives.

Sources: (WSJ.com, Investing.com, Reuters)