Elon Musk has announced that the Twitter blue logo will be replaced by an X.

After recognising that advertisers have been hesitant to return, Twitter owner Elon Musk sent an announcement on Sunday that he would do more to move the social media firm in a new direction with a makeover that would replace its iconic blue bird logo with an X.

The adjustment was made as a result of Musk's recent revelation that advertising revenue is still only about half what it previously was; however, it was not immediately apparent on the website on Sunday evening. And as a result of it and its high debt level, Twitter's cash flow has been negative.

In a message published on Sunday, the billionaire expressed his desire to alter Twitter's logo and asked his millions of followers whether they would support switching the website's blue colour scheme to black. He shared a photo of a stylised X on a black backdrop with an astronaut motif.

And very soon, he said, "we'll say goodbye to the Twitter brand and, eventually, to all the birds."

"It's an exceptionally rare thing - in life or in business - that you get a second chance to make another big impression," tweeted Twitter's new CEO Linda Yaccarino late Sunday afternoon. Twitter left a lasting effect and revolutionised communication. The worldwide town square will now undergo additional transformation thanks to X.

The firm has changed its name to X Corp under Musk's turbulent leadership since he purchased Twitter in October, reflecting the billionaire's desire to become a "super app" like China's WeChat.

The Shiba Inu dog from Dogecoin temporarily replaced Twitter's iconic blue bird logo in April, contributing to a rise in the cryptocurrency's market value.

When Musk revealed early this month that Twitter would limit how many tweets per day different accounts may view, the business received harsh criticism from consumers and marketing experts.

The daily caps aided Threads, a competing site owned by Meta, which reached 100 million sign-ups within five days after its July 5th debut.

(Sources: investing.com, reuters.com)