Merck & Company (MRK): Building Strength, Paving the Way for Potential Upside
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Merck & Company (MRK): Building Strength, Paving the Way for Potential Upside
31 Oct 2025, 11:49
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Lower mortgage rates and builder discounts drive demand — but is another housing bubble looming?
US Housing Market Sees Unexpected Uptick
New home sales in the US rose sharply in August, reaching their highest pace in over three years. The US Census Bureau reported a 20.5% increase in new single-family home sales, bringing the annualised rate to 800,000 units — significantly surpassing analysts' expectations.
This surprising rebound is being credited to aggressive price discounts and incentives from builders, as well as a slight easing in mortgage rates.
What’s Behind the Sales Surge?
Builders, faced with an oversupply of new homes, have been:
At the same time, mortgage rates have started to fall:
Thomas Ryan, economist at Capital Economics, believes the decline in borrowing costs could continue to fuel activity in the coming months.
Is This a True Market Recovery?
Not so fast, say economists.
Importantly, new builds still make up just 14% of the US housing market. The majority of the housing market remains frozen, as high home prices and tight inventory continue to squeeze out many potential buyers.
Could This Signal a Bubble?
The current situation may feel eerily familiar to investors who lived through the 2008 financial crisis. Back then, a surge in new home sales driven by easy credit eventually triggered a catastrophic collapse.
While today’s lending standards are generally stricter and the triggers different, there are worrying signs:
What Does It Mean for Investors?
Key Takeaways
Will this be the start of a new housing boom — or a temporary blip before another downturn? Investors should tread carefully as market signals remain mixed.
Source: (BBC.co.uk)